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Intuit CEO Brad Smith Shares Insights on the Case for Optimism for Business Week

Business Week focused its August 13th issue on Optimism. The article by Peter Coy, “Why It’s Smart to Be Optimistic,” gives a broad based look at the global economy and the mixed data on whether or not optimism for our economy is warranted.

Even that discussion misses a very important insight into optimism. Optimists are realists—they want to know the good, the bad and the ugly about the challenges they face. The more they know about the problems they face, the better they can find their way to the opportunities that are there. True to form—optimists believe they will find their way to those opportunities. They’ve done it before, and they will do it again.

On the Business Week video, “The Case for Optimism,” Intuit CEO Brad Smith makes an observation worth highlighting: “I’m not sure it’s as much optimistic as it is opportunistic. And the reason I would say that is that if you look at all the studies over the last three downturns, twenty percent of the market leaders today actually assumed their position in a downturn. Because what they did was play offense, not defense. They invested in their customers. They invested in advertising. They invested in technology.”

Like optimistic individuals, optimistic leaders invest their worry time in focused, strategic action. They take the tough economic “hills” head-on to lead the pack when the race levels out.

What do you need to be investing your time and resources in to gain important ground on your competitors?

Read more and watch the Business Week video of CEOs reacting to “The Case for Optimism” at:

http://www.businessweek.com/magazine/content/09_34/b4144040812940.htm

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